thedailywhat: Re-Design of the Day: PepsiCo is set to unveil a “taller, sassier new Skinny Can” for its Diet Pepsi brand, which a press release says is meant as a “celebration of beautiful, confident women.” The can will officially launch at New York’s fashion week this Fall. “Our slim, attractive new can is the perfect complement to today’s most stylish looks,” Pepsi CMO Jill Beraud is quoted as saying. A Pepsi spokewoman confirmed that the “traditional short and fat” can model will still be available — you know, for consumers who aren’t into the whole sassy celebration of skinny women. [cnn / image: co.design.] wut?

thedailywhat:

Re-Design of the Day: PepsiCo is set to unveil a “taller, sassier new Skinny Can” for its Diet Pepsi brand, which a press release says is meant as a “celebration of beautiful, confident women.”

The can will officially launch at New York’s fashion week this Fall. “Our slim, attractive new can is the perfect complement to today’s most stylish looks,” Pepsi CMO Jill Beraud is quoted as saying.

A Pepsi spokewoman confirmed that the “traditional short and fat” can model will still be available — you know, for consumers who aren’t into the whole sassy celebration of skinny women.

[cnn / image: co.design.]

wut?

(Source: thedailywhat)

  1. kisarazu reblogged this from muchodeto
  2. peterpangal365 reblogged this from magic-becauselifeistragic
  3. faycinacroud reblogged this from sexistads and added:
    Because a larger woman obviously could never be “beautiful” or “confident.” And there’s that damn “sassy” again. I just...
  4. y-pari reblogged this from westworld55
  5. westworld55 reblogged this from khakippp
  6. celestelisha reblogged this from heteroabnormative
  7. lovelylight reblogged this from sexistads and added:
    This really bothers me. I mean REALLY bothers me! I don’t even know where to start! Given that this product has...
  8. chanfransisco reblogged this from koinuaichii
  9. if-you-dont reblogged this from -novemberblue and added:
    Sorry I can’t change my height. I will always be short. I hope you accept me, world.
  10. supaher0 reblogged this from stonewalljackoff and added:
    that’s the original shape of the can in asia
  11. stonewalljackoff reblogged this from -novemberblue and added:
    fuck that I’ll take a 3 liter
  12. -novemberblue reblogged this from learningtoswim and added:
    so I was drinking out of a fat can before? OH I SEE HOW IT IS, PEPSI.
  13. learningtoswim reblogged this from snorlaxxxxx
  14. hauntedplaces reblogged this from laurannevans and added:
    What a bunch of marketing bull shit.
  15. snorlaxxxxx reblogged this from laurannevans and added:
    I mean being tall and semi-slender. I like it. ^_^ It’s like they made cans for tall people.
  16. laurannevans reblogged this from thedailywhat and added:
    women.”” really now?
  17. courtklassen reblogged this from sexistads
  18. koinoyokan76 reblogged this from 7ayz
  19. quietb reblogged this from suckmydickimadrugdealer
  20. love-w0rthy reblogged this from greatbromances
  21. greatbromances reblogged this from imakeyobitchlooklikeprecious and added:
    this is complete and utter shit.
  22. suckmydickimadrugdealer reblogged this from feministblackboard
  23. scrollinglifeaway reblogged this from muchodeto and added:
    more, less, or equal amount of aluminum??
  24. dolllparts reblogged this from nomuggle
  25. khakippp reblogged this from muchodeto
  26. nest7 reblogged this from muchodeto
  27. amcorrea reblogged this from muchodeto